Case Study #1

St. John Fisher University Parish

St. John Fisher University Parish, our first pilot church, has produced some exciting results from their very first message sent using our product, InGauge.

From the very onset and introduction of this tool for engagement, the SJF Leadership has been very interested in what the platform can do. Consulting and working closely with our team's leadership, SJF began their subscriber campaign by announcing the new channel of communication at one of their popular events, Coffee and Doughnuts. Since then, SJF has prioritized increasing their subscriber count to engage more and more of their parishioners through different mediums including promoting the channel in their weekly paperback bulletins and through their digital newsletter instructing community members on how to subscribe.

Their first message was sent to 100% of their subscribers. 52/66 of people (79%) responded in total with 35 people (67%) engaging with the message in less than 3 hours. Here is a snapshot of the raw data:

The message sent contained a meaningful call to action which included a call to pray for the parish's upcoming event and that call was answered with enthusiasm. In total as a response to the message the parish was anticipating 195 individual prayers prayed for the upcoming event, which was a smashing success despite dark weather clouds holding off until moments after the outside event came to a close before choosing to rain. While I am not saying their prayers caused the event to remain dry and hold off the weather, but it is an interesting data point to consider.

Given all of this, I believe there are some conclusions we can draw...

There is an appetite for this form of communication to support parish life and life in community.
People check their phones frequently and care enough to take an additional step from reading to responding and participate in relationship building with their community's leadership who sent out the message.
There exists a desire to be nurtured as the people of God outside of regular church service from their spiritual leaders.